.NEARLY ONE BILLION individuals are actually casting their votes in India's overall political election. It is actually the most significant democratic exercise in record-- as well as could possibly likewise be actually the absolute most pricey. Costs is actually assumed to reach out to 1.35 trn rupees ($ 16bn), according to the Centre for Media Studies (CMS), an Indian charitable. That would be actually much more than double the volume devoted in the previous election in 2019 as well as also go over the money sprinkled in America's presidential vote-casting in 2020. Why carry out Indian political events invest such large totals?